Tales of Endearment, a companion to the popular website, is a collection of photos and stories by Natalie Joos featuring today's "who's-who" of the vintage clothing scene. The men and women that buy, collect, wear, and love vintage come from all walks of life, but share one impartial passion: each one of their "tales" reveals a motivation to celebrate the past and its many inspiring fashions. From 1970s rock and roll t-shirts to Edwardian morning jackets, mod suede skirts to one-of-a-kind accessories, every single garment in their wardrobes was handpicked with love, gratitude, and green conscience, and has the power to inspire today's, and tomorrow's lovers of style.
Tales of Endearment identifies with the notion that "everything old becomes new again," and the remarkable people who hold it dear. They are the real-deal vintage connoisseurs, historians, collectors, sellers, enthusiasts, and aficionados. Joos personally chose them from her wide and far-reaching circle of friends in different parts of the international arts and entertainment world because she feels they know how to style vintage clothes in a relevant and modern way. Traveling to photograph them at their homes or in other inspiring locations-while wearing their favorite pieces, the result is a singular collection of men and women donning yesterday's colors, shapes, prints, and patterns that have been passed on and reinterpreted as tomorrow's cutting edge.