ABOUT JOOSTRICOT

JoosTricot is a knitwear brand created by Writer, Stylist and OG Influencer Natalie Joos. Joos conceived the line to satisfy a personal need for a simple, feminine, fitted sweater in many colors, stripes and motifs. The idea came to fruition with one Google search: "knitwear factories in Los Angeles" and a few memorable calls to the top buyers.

After a year’s sourcing and reworking the fit to perfection, Joos launched her first collection in the Fall of 2017 with three basic styles in a peachy soft cotton blend and an Italian lurex. Since then JoosTricot has expanded into a full line of wearable, comfortable, high-quality tops, bottoms and dresses, while maintaining its retro-chic, flirty spirit.

Joos believes in the "buy now, wear now" principle and the idea that her knits can be worn year-round; they are classic wardrobe staples that transcend trends and seasons. They have a built-in waist, are opaque and can be worn on bare skin, even bra-less. But best of all, the peachskin tops feel and look like shape wear due to their slight compression properties. In short: JoosTricot is the only destination for "the perfectly fitted knits".

ABOUT NATALIE JOOS

Natalie Joos is a Belgian-born Writer and Stylist. She has worked in the New York fashion industry since 1997, first as Personal Assistant to the late Glenn O'Brien, then as Studio Manager for renowned photographer Craig McDean.

When she broke out on her own in 2003, Joos established a successful casting company. Her clients included photographers like Mario Sorrenti, Paola Kudacki, Sebastien Faena, and brands like Hugo Boss, Phillip Lim, and Rocawear. Backed by her rise as a street style star, Joos launched Tales of Endearment in 2010, a blog to share her passion for vintage and fashion. Her posts steadily became popular and a top industry source for fashion, travel, and dating inspiration, landing her collaborations with style.com and brands like Chloe, Diane Von Furstenberg and Coach.

Since moving to LA in 2016, Joos published the Tales of Endearment hard copy book, launched her knitwear line, and is writing a script.