Can Knitwear Be Seductive? 2020 Says Yes

BY ALICE CARY / 9 NOVEMBER 2020

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American brand JoosTricot is yet another label flying the flag for alluring knits, marketing itself as the “home of the perfect fitted sweater”. The website proudly presents a selection of trans-seasonal staples, including soft shapely jumpers, cosy separates and cropped crew-necks. Natalie Joos started the brand in 2016, driven by a personal mission to find tight-fitting knits. “I had always been looking for a skinny turtleneck or a skinny red crew neck and I couldn’t find it anywhere. I would try vintage stores but they would be itchy or not stretchy enough.”