Home of the Perfect Fitted Sweater, and More.

Vogue.co.uk / November 2020

Can Knitwear Be Seductive? 2020 Says Yes

BY ALICE CARY / 9 NOVEMBER 2020

Catch the full story here.

American brand JoosTricot is yet another label flying the flag for alluring knits, marketing itself as the “home of the perfect fitted sweater”. The website proudly presents a selection of trans-seasonal staples, including soft shapely jumpers, cosy separates and cropped crew-necks. Natalie Joos started the brand in 2016, driven by a personal mission to find tight-fitting knits. “I had always been looking for a skinny turtleneck or a skinny red crew neck and I couldn’t find it anywhere. I would try vintage stores but they would be itchy or not stretchy enough.” 

JoosTricot Black Fitted  Peachskin Turtleneck