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Forbes / November 2018

Ten Thoughtful Gifts From The Latest Female-Founded Brands

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JoosTricot: Influencer collections are taking over retail.  This one is hands down our favorite.  Natalie Joos of Terms of Endearment has developed a collection of close-fitting knits that you’ll live in.  The line’s signature peach skin fabric hugs the body beautifully creating tidy silhouettes that layer well. Especially notable are the turtlenecks’ taut fit, perfect for friends "beginning to worry about their necks." It’s the ultimate uniform piece.